Privacy policy

Last updated: July 2026

ELLIA operates this store and website, including all related information, content, features, tools, products, and services, in order to provide you, the customer, with a carefully curated shopping experience (the "Services"). ELLIA is powered by Shopify, which allows us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services, or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy shall control regarding the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process

 

By 'personal information,' we mean information that identifies or can reasonably be linked to you or another individual. Personal information does not include information that is collected anonymously or has been de-identified so that it cannot be identified or reasonably linked to you. We may collect or process the following categories of personal information, including inferences drawn from this personal information, depending on how you interact with the Services, your place of residence, and as permitted or required by applicable law.

 

• Contact details including name, address, billing address, shipping address, phone number, and email address.

• Financial details including credit card numbers, debit card numbers, and financial accounts, payment card details, financial account details, transaction details, payment method, payment confirmation, and other payment details.
• Account information including username, password, security questions, preferences, and your settings.
• Transaction details including products you view, add to your cart, your wish list, or purchase, return, exchange, or cancel, as well as your transaction history.
• Communications with us including information you include in communications with us, for example, when you send a customer support request.
• Device information including information related to your device, browser, or network connection, your IP address, and other unique identifiers.
• Usage information including information about your interaction with the Services, including how and when you interact with or browse the Services.

Sources of Personal Information

We may collect personal information from the following sources:

• Directly from you including when you create an account, visit or use the Services, communicate with us, or otherwise provide your personal information to us,
• Automatically through the Services including from your device when you use our products or services or visit our websites, as well as through the use of cookies and similar technologies,
• From our service providers including instances where we contract them to implement specific technology and when they collect or process your personal information on our behalf,
• From our partners or other third parties.

How we use your personal information

Depending on how you interact with us or the services you use, we may use personal information for the following purposes:

• Providing, customizing, and improving the services. We use your personal information to provide you with the services, including fulfilling our contract with you, processing your payments, fulfilling your orders, maintaining your preferences and products of interest, sending notifications related to your account, processing purchases, returns, exchanges, or other transactions, creating, maintaining, and otherwise managing your account, arranging shipping, facilitating any returns and exchanges, enabling you to post reviews, and creating a customized shopping experience for you, such as recommending products related to your purchases. This may include using your personal information to better customize and improve the services.

• Marketing and advertising. We use your personal information for marketing and promotional purposes, such as sending marketing, advertising, and promotional communications via email, text messages, or postal mail, and to show you online advertisements for products or services on the Services or other websites, including based on products you have purchased or added to your cart and other activities within the Services.

• Security and fraud prevention. We use your personal information to verify your account, provide a secure payment and shopping experience, detect, investigate, or take action regarding potential unfair, illegal, unsafe, or malicious activities, protect public safety, and secure our services. If you choose to use the Services and create an account, you are responsible for maintaining the security of your account credentials. We strongly recommend that you do not share your username, password, or other access details with anyone else.

• Communicating with you. We use your personal information to provide you with customer support, communicate with you, deliver effective services, and maintain our business relationship with you.

• Legal grounds. We use your personal information to comply with applicable law or respond to valid legal processes, including requests from law enforcement authorities or government agencies, investigate or participate in civil disclosures, potential or actual litigation, or other disputes, and enforce or investigate potential violations of our terms or policies.

How we disclose personal information
In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:

·       Through Shopify, vendors, and other third parties who perform services on our behalf (e.g., IT management, payment processing, data analytics, customer support, cloud storage, fulfillment, and shipping).

·         With business and marketing partners to provide marketing and advertising services to you. For example, we use Shopify to support personalized advertising with third-party services based on your online activities across various merchants and websites. Our business and marketing partners will use your information in accordance with their own privacy notices. Depending on where you live, you may have the right to request that we do not share information about you to show you targeted advertisements and promotions based on your online activity across various merchants and websites.

·          

·         When you request us or otherwise consent to the disclosure of certain information to third parties, such as for shipping products or through your use of social media widgets or login integrations.

With our affiliates or otherwise within our corporate group.

 

In connection with a business transaction, such as a merger or bankruptcy, to comply with any applicable legal obligations (including responding to subpoenas, search warrants, and similar requests), to enforce any applicable terms of service or policies, and to protect or defend the Services, our rights, and the rights of our users or others.

Partnership with Shopify
The Services are powered by Shopify, which collects and processes personal information regarding your access to and use of the Services in order to provide and improve the Services for you. Information you submit to the Services will be transmitted and disclosed to Shopify, as well as to third parties who may be located in countries other than your country of residence, in order to provide and improve the Services for you. Additionally, to protect, develop, and improve our business, we use certain enhanced features of Shopify that integrate data and information obtained from your interactions with our store, along with other merchants and Shopify. To provide these enhanced features, Shopify may use personal information collected regarding your interaction with our store, along with other merchants and Shopify. In these cases, Shopify is responsible for processing your personal data, including responding to your requests to exercise your rights regarding the use of your personal information for these purposes. To learn more about how Shopify uses your personal information and the rights you may have, you can visit the Shopify Consumer Privacy Policy. Depending on your place of residence, you can exercise certain rights regarding your personal information here: Shopify Privacy Portal Link

Third-party websites and links
The Services may include links to websites or other online platforms operated by third parties. If you follow links to websites that are not owned or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and bear no responsibility for the privacy or security of these websites, including the accuracy, completeness, or reliability of the information contained on them. Information you provide in public or semi-public venues, including information you share on third-party social media platforms, may also be viewable by other users of the Services and/or users of those third-party platforms, without limitation as to its use by us or by a third party. Our inclusion of such links does not in itself imply any endorsement of the content on such platforms or of their owners or operators, except as disclosed on the Services.

Children's information
The Services are not intended for use by children, and we do not knowingly collect personal information about children who have not reached the age of majority in your jurisdiction. If you are a parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details set forth below to request its deletion. As of the effective date of this Privacy Policy, we do not have actual knowledge that we "share" or "sell" (as those terms are defined under applicable law) personal information of individuals under the age of 16.

 

Security and retention of your information:
Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee "absolute security." In addition, any information you send us may not be secure during transit. We recommend that you do not use unsecure channels to communicate sensitive or confidential information to us.

The length of time we retain your personal information depends on various factors, such as whether we need the information to maintain your account, provide the services, comply with legal obligations, resolve disputes, or enforce other applicable contracts and policies.

Your rights and choices
Depending on where you live, you may be entitled to some or all of the rights listed below regarding your personal information. However, these rights are not absolute, may apply only in certain circumstances, and, in some cases, we may decline your request as permitted by law.

·         Right to access / disclosure. You may have the right to request access to the personal information we hold about you.

·         Right to erasure. You may have the right to request that we delete the personal information we hold about you.

·         Right to correction. You may have the right to request that we correct inaccurate personal information we hold about you.

·         Right to portability. You may have the right to receive a copy of the personal information we hold about you and request that we transfer it to a third party, in certain circumstances and with certain exceptions.

·         Managing communication preferences. We may send you promotional emails, and you can opt out of receiving them at any time by using the unsubscribe option displayed in the emails we send you. If you choose to opt out, we may still send you non-promotional emails, such as those regarding your account or orders you have placed.

If you live in the United Kingdom or the European Economic Area, and subject to the exceptions and restrictions provided by local law, you may exercise the following rights in addition to the rights described above:

Objection to processing and restriction of processing: You may have the right to request that we stop or restrict the processing of your personal information for certain purposes.
Withdrawal of consent: Where we rely on consent to process your personal information, you have the right to withdraw this consent. If you withdraw your consent, this will not affect the lawfulness of any processing based on your consent before its withdrawal.

You may exercise any of these rights where indicated on the Services or by contacting us using the contact details provided below. To learn more about how Shopify uses your personal information and the rights you may have, including rights related to the data processed by Shopify, you can visit https://privacy.shopify.com/en.

 

We will not discriminate against you for exercising any of these rights. We may need to verify your identity before we can process your requests, as permitted or required by applicable law. In accordance with applicable laws, you may designate an authorized agent to submit requests on your behalf to exercise your rights. Before accepting such a request from an agent, we will require the agent to provide proof that you have authorized them to act on your behalf, and we may need you to verify your identity directly with us. We will respond to your request in a timely manner, as required by applicable law.

Complaints
If you have complaints about how we process your personal information, please contact us using the contact details provided below. Depending on where you live, you may have the right to appeal our decision by contacting us using the contact details set forth below, or to lodge your complaint with your local data protection authority. For the EEA, you can find a list of the competent data protection supervisory authorities here.

 

International transfers
Please note that we may transfer, store, and process your personal information outside the country in which you reside.

If we transfer your personal information outside the European Economic Area or the United Kingdom, we will rely on recognized transfer mechanisms, such as the European Commission's Standard Contractual Clauses or any equivalent contracts issued by the respective competent authority of the United Kingdom, as applicable, unless the data transfer is made to a country that has been deemed to provide an adequate level of protection.

Changes to this Privacy Policy
We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the amended Privacy Policy on this website, update the last updated date, and provide notice as required by applicable law.

Contact
If you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of your rights, please email us at elliredfashion@gmail.com. For the purposes of applicable data protection law, we are the data controller of your personal information.